All necessary signage will be installed according to the Highway Code and national regulations before enforcement begins, with temporary signs alerting drivers during the installation period.
Funded through the Clean Air Zone net surplus revenues, the locations were chosen based on the number and severity of road traffic collisions, with full support from West Midlands Police.
Average speed cameras monitor a vehicle’s speed over a stretch of road rather than at a single point, encouraging drivers to maintain safe and consistent speeds. Studies show these cameras effectively reduce speeding and the risk of serious collisions.
Councillor Majid Mahmood, Cabinet Member for Environment and Transport, said:
“When we declared a road safety emergency, we promised to take action. This is the first of six new locations for average speed enforcement that will help make our roads safer. There is no excuse for dangerous driving. We are installing these cameras to stop motorists who put people at risk by travelling too fast.
“Too many lives have already been lost as a direct result of a few reckless drivers on Coventry Road. Our message is simple: slower is safer. Stick to speed limits and save lives. This initiative is about road safety, not money – I would be happy if no fines were issued for speeding.”
West Midlands Police Chief Constable Craig Guildford added:
“I fully support this initiative, which we hope will reduce the number of people killed or seriously injured on our roads.”
