This marks the fourth Alzheimer’s Society International since the partnership began in 2021, reinforcing the message that it will take a united team to beat dementia, the UK’s biggest killer.
Representing the Faces of Dementia
The fans taking part have been nominated from across England and Wales to represent the many different faces of dementia in the UK. Instead of the usual child mascots, these supporters will accompany the players during the national anthems, sending a striking message to millions watching worldwide.
The initiative calls on football supporters to donate, campaign, or seek support for themselves or loved ones living with dementia through alzheimers.org.uk/joinourteam.
Personal Stories That Inspire
Among those selected is Andy Paul, 66, who was diagnosed with Alzheimer’s disease in 2019. Sharing his excitement, Andy said:
“I didn’t think at my age I’d ever do something like this, and I was absolutely overwhelmed when I heard the news. I’m going to cherish this opportunity; to have my family there watching and to share the moment with them will be incredibly special.”
He added that he hopes the moment will challenge common misconceptions about dementia, proving that a diagnosis does not mean giving up the things you love.
Andy received the news during a surprise visit to St. George’s Park, where England defender Dan Burn broke the announcement. Burn admitted the experience changed his perception of dementia, highlighting the importance of awareness and understanding.
Football’s Role in Raising Awareness
The 22 participants have been chosen through Alzheimer’s Society services, football clubs, independent dementia services, and community nominations.
Past Alzheimer’s Society Internationals have included impactful gestures such as removing players’ names from shirts after half-time to symbolise memory loss, a symptom strongly associated with dementia. This symbolic act will be repeated when England face Wales at Wembley.
FA CEO Mark Bullingham said the walkout would raise vital awareness and funds, while Alzheimer’s Society’s CMO Alex Hyde-Smith emphasised the team effort needed to beat dementia.
Football Association of Wales (FAW) CEO Noel Mooney added:
“Football has the unique power to unite communities and shine a light on important issues like dementia. By walking out with fans living with dementia, we send a clear message that nobody should face dementia alone.”
A Historic Night at Wembley
The Alzheimer’s Society International 2025 promises to be more than just a football fixture. It will be a landmark night of awareness, unity, and solidarity showcasing the power of football to drive change and inspire collective action against dementia.
