Windows were smashed and red paint was sprayed across the shopfront overnight, with messages including “reject corporate Zionism”, “support local business” and “boycott” written on the building. An anarchist symbol was also painted near the entrance.
The latest incident follows a similar attack last week, when red paint was daubed on the premises shortly before it opened to customers. On that occasion, police attended the scene but the suspects had already left. The café opened as planned, and the graffiti was cleaned later that day.
Following Tuesday night’s vandalism, one window has been boarded up while repairs are arranged. Gail’s said police are treating both incidents as hate crimes.
Tom Molnar, co-founder and chief executive of Gail’s, condemned the repeated attacks, describing them as unacceptable and deeply concerning for staff and the local community. He said the company remains focused on serving customers and supporting the neighbourhood, adding that it has no ties to any foreign government and operates solely as a British business paying UK taxes.
The campaign against the bakery has been fuelled by online claims alleging links between the brand and Israel. Protesters had previously gathered outside the shop, sharing images on social media calling for a boycott. The posts have attracted significant engagement online.
Gail’s, which operates nearly 200 branches across the UK, has expanded rapidly in recent years. The company was acquired by Bain Capital in 2021, and while its growth has accelerated since then, its leadership has repeatedly rejected suggestions that it is politically aligned with any government.
The Metropolitan Police confirmed it is investigating both incidents and has appealed for information. Officers said they will take a firm approach to hate crime and criminal damage, warning that those using protest as cover for intimidation will face consequences.
Anyone with information has been urged to contact police or report anonymously through Crimestoppers.
